Own a Business or Have a Product to Sell? The Exchange Wants You

Kiosk in unidentified Exchange mall.

The Exchange supports military communities worldwide with quality tax-free goods and services and welcomes businesses large and small to grow their brands and directly support those who serve.

The Exchange partners with thousands of small businesses, entrepreneurs, service providers, concessionaires and more to serve more than 31 million eligible shoppers worldwide, which includes active-duty Soldiers, Airmen, Guardians, Reservists, Guard members, Veterans, retirees, military dependents, qualified caregivers and DoD/Coast Guard civilians.

“The diversity of businesses the Exchange works with is a vital part of this hard-earned benefit,” said Marla Randolph, the Exchange’s chief operating officer. “The Exchange provides business owners of all stripes access to a large customer base and the ability to directly support our Nation’s military community.”

A variety of businesses leverage the Exchange’s international operations to connect with military shoppers and strengthen readiness and resiliency, including small concessionaires, artists/engravers, local restaurants and food trucks, mall storefronts and kiosks. Service providers include health and wellness offerings such as dentists and optometrists, personal services such as barbershops, dry cleaners, along with various retail commodity operators and telecom services including Wi-Fi and cable TV services.

The Exchange offers business owners many benefits, including:

  • Opportunities for Veteran- and military spouse-owned businesses.
  • An established, built-in shopper base.
  • A welcoming culture for entrepreneurs.
  • In-house marketing with a variety of space and merchandise setups.
  • Flexible leases, fees and formats.

The Exchange operates more than 5,500 facilities with operations nationwide, in more than 30 countries and four U.S. territories. Doing business with the Exchange allows owners to directly contribute to the Quality-of-Life of service members and their families, as 100% of Exchange earnings are reinvested into the military community.

In 2023, Exchange stores and services generated $308 million in dividends for critical Quality-of-Life support.

Retail wholesale businesses, long- and short-term concessions, personal services, vending and restaurant providers can find out more by visiting http://aafes.media/doingbusiness. Suppliers and manufacturers interested in supplying products to Exchange retail stores or ShopMyExchange.com can create a free profile at http://www.rangeme.com/aafes to be connected with Exchange’s merchandising team.

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