<b>Sue Antonello,, visual merchandiser at Fort Novosel, was named Public Affairs Representative of the Year. At left is Fort Novosel Exchange General Manager Patricia Murauskas.</b>

Seven Associates Recognized with End-of-Year Public Affairs Awards

May 5, 2025

Each year, associates worldwide serve as volunteers for the Public Affairs Representatives (PAR) program, administered by the HQ Public Affairs team. This program encourages associates to share and monitor media coverage relevant to the Exchange through social and local media outlets respective to their installations.

The Associate Value Proposition: The Exchange’s Promise to You

May 5, 2025

The Exchange is introducing a new Associate Value Proposition to underscore the Exchange’s unwavering commitment to recruiting and retaining the very best of the best.

The Week That Was in the Exchange Post

May 2, 2025

ICYMI, here’s a look at this week’s coverage.

#FlashbackFriday: 1988—the First Frank’s Franks Opens

May 2, 2025

The hot-dog stand, which had locations worldwide, was an Exchange-exclusive restaurant that evolved from earlier hot-dog stands.

Exchange Expanding The Home Depot Assortment Beyond Major Appliances

May 1, 2025

Authorized Exchange shoppers in CONUS can now access The Home Depot’s branded online page at ShopMyExchange.com. The expanded assortment includes power tool sets, outdoor power equipment, grills, garden tools, ceiling fans and much more.

Exchange Protection Plan Award Winners Announced

May 1, 2025

First-, second- and third-place winners were chosen for achieving the highest attachment rates. One store achieved a 21.64% attach rate.

Exchange Celebrates Top Vendors With Force Multiplier Awards

May 1, 2025

Merchandising recognized vendors in Hardlines, Softlines and Consumables categories; SFD recognized three restaurants and two concessions.

Words From the Director/CEO: Force Multipliers for Mission Success in 2025

April 30, 2025

The Exchange’s 2025 priorities are fully focused on maintaining the family, sustaining the family and investing in the family—being there with service members and their families, and making sure that they have the support required to achieve success.

We Go Where You Go: Watch a New ‘Tip of the Spear’ Video

April 30, 2025

See how the Exchange lived up to its “We Go Where You Go” motto in 2024.

Top Winner, Four Main Store Winners Announced in Exchange Safety Awards

April 29, 2025

The Robins/Moody Exchange was the top winner in the Exchange Safety Awards, which were announced this week. The awards are presented to the Exchange and the main stores in four categories with the highest reduction in recordable accidents compared with the previous year. This award honors the work that management and associates do in making…

The Week That Was in the Exchange Post

February 14, 2025

ICYMI, here’s a look at this week’s coverage.

#FlashbackFriday: The Exchange Has Had a Lot of Heart on Valentine’s Day

February 14, 2025

Valentine’s Day falls on a Friday this year, so Flashback Friday is taking a heartfelt look at some of the ways the Exchange has celebrated the day in the past.

The SAP: A Key Tool in Evaluating Exchange Readiness and Efficiency

February 13, 2025

The Self-Assessment Program (SAP) evaluates each directorate’s preparedness, identifies inefficiencies and facilitates corrective actions. elf-Assessment Program Managers (SAPMs) play a key role in this.

The Exchange Hosts Super Bowl LIX Championship Tailgate Party in Germany

February 11, 2025

More than 700 people attended the event, which featured music, games, giveaways and the game live-streamed in high definition on a 20-foot LCD screen.