The Week That Was in the Exchange Post

May 2, 2025

ICYMI, here’s a look at this week’s coverage.

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#FlashbackFriday: 1988—the First Frank’s Franks Opens

May 2, 2025

The hot-dog stand, which had locations worldwide, was an Exchange-exclusive restaurant that evolved from earlier hot-dog stands.

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Exchange Expanding The Home Depot Assortment Beyond Major Appliances

May 1, 2025

Authorized Exchange shoppers in CONUS can now access The Home Depot’s branded online page at ShopMyExchange.com. The expanded assortment includes power tool sets, outdoor power equipment, grills, garden tools, ceiling fans and much more.

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Exchange Protection Plan Award Winners Announced

May 1, 2025

First-, second- and third-place winners were chosen for achieving the highest attachment rates. One store achieved a 21.64% attach rate.

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Exchange Celebrates Top Vendors With Force Multiplier Awards

May 1, 2025

Merchandising recognized vendors in Hardlines, Softlines and Consumables categories; SFD recognized three restaurants and two concessions.

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Words From the Director/CEO: Force Multipliers for Mission Success in 2025

April 30, 2025

The Exchange’s 2025 priorities are fully focused on maintaining the family, sustaining the family and investing in the family—being there with service members and their families, and making sure that they have the support required to achieve success.

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We Go Where You Go: Watch a New ‘Tip of the Spear’ Video

April 30, 2025

See how the Exchange lived up to its “We Go Where You Go” motto in 2024.

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Top Winner, Four Main Store Winners Announced in Exchange Safety Awards

April 29, 2025

The Robins/Moody Exchange was the top winner in the Exchange Safety Awards, which were announced this week. The awards are presented to the Exchange and the main stores in four categories with the highest reduction in recordable accidents compared with the previous year. This award honors the work that management and associates do in making…

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Exchange Credit Program Announces 2024 MILITARY STAR® Challenge Cup Winners

April 29, 2025

The top store for the year earned a $1,000 prize and the coveted Challenge Cup.

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Service eLITe Champion Award, UROC Award Honor Top Exchanges in Services Operations and Food

April 29, 2025

The awards went to Exchanges who excel at serving those who serve and providing tastes of home.

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LATEST NEWS

ICYMI: The Week That Was in the Exchange Post

April 11, 2025

ICYMI, here’s a look at this week’s coverage.

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#FlashbackFriday: 1979—Sheppard BX Gives and Receives Support After Monster Tornado

April 11, 2025

The Sheppard Exchange found ways to serve customers in need–even during power outages–while the Exchange organized support for Sheppard associates affected by the tornado.

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MILITARY STAR® Sweepstakes Awards Nearly $40,000 to Military Shoppers

April 10, 2025

Through November and December each year, all shoppers worldwide who used their MILITARY STAR card were automatically entered in the sweepstakes—with more than 4.7 million entries in 2024.

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The U.S. Has a New Embassy Building in Honduras—and the Exchange is There

April 10, 2025

The new store is in a better location and nearly twice as large as a store in a previous embassy building.

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Exchange Associates Registered Nearly 50,000 Shoppers as New MILITARY STAR Cardmembers in 2024

April 9, 2025

During fiscal year 2024, more than 4,700 associates registered shoppers for a MILITARY STAR account.

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Operation: Call Out logo and art (associates at work).

OPERATION: Call Out—Pacific Region

April 9, 2025

Hiroki Hiraoka, Antonio Jomer and Lynne Yugmag represent the “Best of the Best” from the Pacific Region. Our teams continue to provide amazing customer experiences for our service members, retirees and their families. We could not be prouder of what they do daily. Their actions reflect great credit upon themselves and the Pacific Region. Pacific Pride!

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Operation: Call Out logo and art (associates at work).

OPERATION: Call Out—Europe Region

April 9, 2025

Mark Akins, Marcus Vail and Mackenzie Rodriguez provide outstanding hard work and dedication to our service members. Their efforts to continuously find new ways to provide that extra customer care are appreciated, and we are proud to have them on the Europe team!

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Operation: Call Out logo and art (associates at work).

OPERATION: Call Out—Eastern Region

April 9, 2025

Eastern Region recognizes Breyanka Hunter, Regina Green and Frida Sullivan for their unwavering support of the Exchange mission. They are top performers in their field and will always solve for yes regardless of the situation.

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Operation: Call Out logo and art (associates at work).

OPERATION: Call Out—Central Region

April 9, 2025

These Central Region associates understand the meaning of Family Serving Family and Serving the Best Customers in the World. They go above and beyond to ensure that the Exchange is providing service and a taste of home no matter where they serve. Thank you, Brittney Atkins, Heather Brown and Elizabeth Tanguma.

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Operation: Call Out logo and art (associates at work).

OPERATION: Call Out—Western Region

April 9, 2025

Western Region recognizes Jacinto Aguilar, Julia Jones and Markee Solomon for their outstanding hard work and unwavering dedication to our customers.

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