The Week That Was in the Exchange Post

May 2, 2025

ICYMI, here’s a look at this week’s coverage.

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#FlashbackFriday: 1988—the First Frank’s Franks Opens

May 2, 2025

The hot-dog stand, which had locations worldwide, was an Exchange-exclusive restaurant that evolved from earlier hot-dog stands.

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Exchange Expanding The Home Depot Assortment Beyond Major Appliances

May 1, 2025

Authorized Exchange shoppers in CONUS can now access The Home Depot’s branded online page at ShopMyExchange.com. The expanded assortment includes power tool sets, outdoor power equipment, grills, garden tools, ceiling fans and much more.

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Exchange Protection Plan Award Winners Announced

May 1, 2025

First-, second- and third-place winners were chosen for achieving the highest attachment rates. One store achieved a 21.64% attach rate.

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Exchange Celebrates Top Vendors With Force Multiplier Awards

May 1, 2025

Merchandising recognized vendors in Hardlines, Softlines and Consumables categories; SFD recognized three restaurants and two concessions.

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Words From the Director/CEO: Force Multipliers for Mission Success in 2025

April 30, 2025

The Exchange’s 2025 priorities are fully focused on maintaining the family, sustaining the family and investing in the family—being there with service members and their families, and making sure that they have the support required to achieve success.

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We Go Where You Go: Watch a New ‘Tip of the Spear’ Video

April 30, 2025

See how the Exchange lived up to its “We Go Where You Go” motto in 2024.

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Top Winner, Four Main Store Winners Announced in Exchange Safety Awards

April 29, 2025

The Robins/Moody Exchange was the top winner in the Exchange Safety Awards, which were announced this week. The awards are presented to the Exchange and the main stores in four categories with the highest reduction in recordable accidents compared with the previous year. This award honors the work that management and associates do in making…

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Exchange Credit Program Announces 2024 MILITARY STAR® Challenge Cup Winners

April 29, 2025

The top store for the year earned a $1,000 prize and the coveted Challenge Cup.

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Service eLITe Champion Award, UROC Award Honor Top Exchanges in Services Operations and Food

April 29, 2025

The awards went to Exchanges who excel at serving those who serve and providing tastes of home.

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LATEST NEWS

129 Years of Family Serving Family: Richard Smith, Aberdeen Proving Ground Exchange

April 1, 2025

The warehouse worker, who started at the Exchange in 1983, served with the Maryland Air National Guard.

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ICYMI: The Week That Was in the Exchange Post

March 28, 2025

ICYMI, here’s a look at this week’s coverage.

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#FlashbackFriday: Pictures of the Exchange in Vietnam

March 28, 2025

On Sept. 11, 1965, the first staff elements of the Vietnam Regional Exchange (VRE) began to arrive in the Southeast Asian country. The Exchange would have a presence there until 1975.

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Show Us Your Vietnam War Veterans Day Photos!

March 27, 2025

Send us pictures of how your Exchange facility honored Vietnam Veterans during this year’s Vietnam War Veterans Day commemoration. We’ll include the photos in a special Flickr album.

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From the COO: Introducing the Serving Heroes Champion of the Week Campaign

March 27, 2025

Today, the Exchange is launching S, an internal social media campaign highlighting associates whom customers have singled out for praise.

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Words From the Director/CEO: Honoring Heroes on Vietnam War Veterans Day

March 27, 2025

Team Exchange, April 30 will mark the 50th anniversary of the fall of Saigon, which effectively ended the Vietnam War. Four American Exchange executives and about 35 Vietnamese associates and their families were among those who were evacuated from South Vietnam. More than two years earlier, on March 29, 1973, United States Military Assistance Command,…

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Semi-trailer with Military Star card wrap,

On a Roll: MILITARY STAR Card’s Value Hits the Road with Six New Wrapped Trailers

March 26, 2025

The trailers are on the road across the United States reminding service members, military families, Veterans and Department of Defense and Coast Guard civilians that the card, now powered by Discover, is the one card for their military lifestyle.

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Head shot of Michael 'Mac' McCracken with "129 Years of Family Serving Family" text.

129 Years of Family Serving Family: Michael ‘Mac’ McCracken, F.E. Warren AFB

March 25, 2025

McCracken’s father, a 31-year Air Force Veteran whose last command was at F.E. Warren, was part of the groundbreaking ceremony for the current F.E. Warren BX building. Since 2021, Mac has worked at the Exchange on the base where his father had such a rich history.

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Shaw AFB’s ‘Ms. Sue’ Catanch Celebrates 45 Years of Making Connections With Customers

March 24, 2025

The customer experience associate, who started at the Seymour Johnson AFB Exchange and has been with Shaw since 1986, makes sure she gives customers an experience through her intercom announcements and unique sales style.

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The Week That Was in the Exchange Post

March 21, 2025

ICYMI, here’s a look at this week’s coverage.

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