Marketing Customer Engagement

Exchange Relevancy Front and Center at American Athletic Conference Championship Game

By Chris Ward / December 9, 2024 /

The game marked the first time that Army had played for a conference championship. It also marked the first time the Exchange was a participating partner for a conference championship game.

Read More

Last Call: Deadline is Oct. 9 for Exchange’s 130th Anniversary Logo Contest

By Robert Philpot / October 4, 2024 /

The Exchange is inviting associates to create a logo commemorating a historic milestone. The winning logo will be used in marketing, print and digital media and other communication channels throughout 2025.

Read More

Exchange, Bass Pro Shops Officially Announce Collaboration at Bristol Motor Speedway

By Julie Mitchell / September 27, 2024 /

The NASCAR Cup Series Bass Pro Shops Night Race marked the Exchange’s first time connecting with the military community at a NASCAR event.

Read More

Display Your Creative Side in Exchange’s 130th Anniversary Logo Contest

By Chris Ward / September 16, 2024 /

The Exchange is inviting associates to create a logo commemorating a historic milestone. The winning logo will be used in marketing, print and digital media and other communication channels throughout 2025.

Read More

New Exchange Trailer Wrap Hypes Army-Navy Game as College Football Season Begins

By Marisa Conner / August 29, 2024 /

The trailer will serve Central and Eastern Regions before being displayed at the 125th Army-Navy Game on Dec. 14 in Washington, D.C.

Read More
Exchange Director/CEO Tom Shull, Vice President of Marketing Customer Engagement Julie Mitchell and Senior Vice President of Brand Marketing Sandi Lute at a ballroom table at the 2024 Ragan PR Daily’s Content Marketing Awards at the Yale Club in New York City.

Exchange Honored at PR Daily Content Marketing Awards for Mission Report, Expanded Patronage Campaign

By Travis Day / August 26, 2024 /

The Exchange has been recognized as a leader in social media, digital and content marketing, receiving top honors at the 2024 Ragan PR Daily’s Content Marketing Awards at the Yale Club in New York City.

Read More

Ten Associates Earn Recognition in 2023 Public Affairs Representative Program

By Marisa Conner / February 29, 2024 /

Associates serving as Public Affairs Representatives at each installation work all year long to share Exchange relevancy messaging with their community.

Read More

Military Resale Alliance Meets at Exchange HQ to Discuss Strengthening Benefits

By Robert Philpot / February 29, 2024 /

Merchandising and marketing leaders from across military resale came to Exchange headquarters on Feb. 27 and 28 for the Alliance’s annual meeting, a gathering to discuss plans to continue strengthening exchange and commissary benefits.

Read More

Exchange Relevancy Wins Big at 124th Army-Navy Game

By Chris Ward / December 11, 2023 /

2023 marks the sixth straight year the Exchange has been a participating partner in the game between the Army Black Knights and Navy Midshipmen, one of the fiercest rivalries in college football.

Read More