The Associate Value Proposition: The Exchange’s Promise to You

May 5, 2025

The Exchange is introducing a new Associate Value Proposition to underscore the Exchange’s unwavering commitment to recruiting and retaining the very best of the best.

The Week That Was in the Exchange Post

May 2, 2025

ICYMI, here’s a look at this week’s coverage.

#FlashbackFriday: 1988—the First Frank’s Franks Opens

May 2, 2025

The hot-dog stand, which had locations worldwide, was an Exchange-exclusive restaurant that evolved from earlier hot-dog stands.

Exchange Expanding The Home Depot Assortment Beyond Major Appliances

May 1, 2025

Authorized Exchange shoppers in CONUS can now access The Home Depot’s branded online page at ShopMyExchange.com. The expanded assortment includes power tool sets, outdoor power equipment, grills, garden tools, ceiling fans and much more.

Exchange Protection Plan Award Winners Announced

May 1, 2025

First-, second- and third-place winners were chosen for achieving the highest attachment rates. One store achieved a 21.64% attach rate.

Exchange Celebrates Top Vendors With Force Multiplier Awards

May 1, 2025

Merchandising recognized vendors in Hardlines, Softlines and Consumables categories; SFD recognized three restaurants and two concessions.

Words From the Director/CEO: Force Multipliers for Mission Success in 2025

April 30, 2025

The Exchange’s 2025 priorities are fully focused on maintaining the family, sustaining the family and investing in the family—being there with service members and their families, and making sure that they have the support required to achieve success.

We Go Where You Go: Watch a New ‘Tip of the Spear’ Video

April 30, 2025

See how the Exchange lived up to its “We Go Where You Go” motto in 2024.

Top Winner, Four Main Store Winners Announced in Exchange Safety Awards

April 29, 2025

The Robins/Moody Exchange was the top winner in the Exchange Safety Awards, which were announced this week. The awards are presented to the Exchange and the main stores in four categories with the highest reduction in recordable accidents compared with the previous year. This award honors the work that management and associates do in making…

Exchange Credit Program Announces 2024 MILITARY STAR® Challenge Cup Winners

April 29, 2025

The top store for the year earned a $1,000 prize and the coveted Challenge Cup.

Three Reasons to Follow the Exchange’s Associate-Focused Internal Social Media Pages

December 15, 2021

The Exchange has three social-media accounts that are focused on team accomplishments and best practices. They bring associates together, whether they’re near or far.

We’ve Got Photos: See the Exchange at the 122nd Army-Navy Game

December 14, 2021

For the fourth straight year, the Exchange was a participating partner of the Army-Navy Game presented by USAA. You can view photos in a special Flickr album

Exchange Suits Up For America’s Game

December 14, 2021

For the fourth year in a row, the Exchange brand was prominently featured in and around one of the biggest rivalries in college football.

Exchange Honors Six Local Veterans With Tickets to Army-Navy Game

December 13, 2021

The Exchange honored the service of six of our nation’s heroes that live in the New York/New Jersey area with tickets to the 122nd Army-Navy Game.

Exchange Engagement Grows at 122nd Army-Navy Game

December 13, 2021

As America’s future military leaders took the field at the 122nd Army-Navy Game, the Exchange scored another victory for engagement and brand exposure on Dec. 11.

ICYMI: The Week That Was in the Exchange Post

December 10, 2021

In case you missed it, here’s a look at this week’s coverage.

A Win-Win: Wright-Patterson Team Helps Gift-Card Winner Use His $1,000 for Veterans, Kids

December 9, 2021

The shopper, a disabled Navy Veteran, wanted to use his prize to help others—but he didn’t know where to start. Overwhelmed by his generosity, the Wright-Patterson team offered to do the shopping for him.

Watch on Saturday! The Exchange is Back at the Army-Navy Game

December 9, 2021

As America celebrates the 122nd edition Army-Navy Game on Dec. 11, the Exchange will be connecting with the military community through a national commercial that will air on the CBS broadcast.

Exchange to Honor Ambassador Robert ‘Bud’ McFarlane with Inaugural Quality-of-Life Force Multiplier Award

December 8, 2021

Director/CEO Tom Shull will debut the award on the field at the Army-Navy Game on Dec. 11.

Fort Irwin Breaks Ground on $15 Million, 24-Hour Express

December 7, 2021

Expected to open in early 2023, the new Express is a big step in more than $22 million in facility upgrades focusing on Quality-of-Life improvements at the remote California installation.