Exchange Credit Program Announces 2024 MILITARY STAR® Challenge Cup Winners

The winners of the popular MILITARY STAR_® Challenge Cup competition, which awards top performers who increase MILITARY STAR card usage and new accounts from the previous year, were announced this week.

Throughout fiscal 2024, Exchanges competed at the store and region levels to be recognized as a top Exchange for each quarter. Quarterly winners in each region received $500 for a team event.

The top store for the year earned a $1,000 prize and the coveted Challenge Cup. The leading region for the year will also be presented with a trophy. And the winners were …

Region winner: Central Region

Exchange winner: Davis-Monthan AFB Exchange (Western Region)

“The Challenge Cup contest is a friendly competition that drives our stores to do even greater work in sharing MILITARY STAR benefits with customers,” said Exchange Credit Program Senior Vice President Tommy Ward. “In 2024, it was also a terrific way to spur promotion of the new MILITARY STAR card and lets customers know that this is the one card for the military community.”