The Exchange tabloid team and store signage team put their creative minds together to find new ways to let in-store shoppers know about weekly deals and savings, even as the printed weekly flyers—also known as tabloids—are temporarily unavailable during the COVID-19 pandemic.
“When we decided to suspend printing the flyers, the tabloid team started working with our store signage team and senior leaders to brainstorm ways we could still let in-store shoppers know about the weekly specials,” said Creative Director Johnny Olson.
Olson, Print Art Director Chuck Hatton, Senior Brand Execution Manager Anne Duffley and Strategic Marketing Manager Mike Jerome looped in Fort Hood Visual Merchandiser Manager Trey Williams to test out some ideas.
The result was a pop-up display at the store entrance to highlight “This Week’s Savings,” as well as using three-tier sign holders and virtual displays on PowerZone TVs. Williams also posted the sales flyer to the Fort Hood Exchange Facebook page.
For the specialty books—larger sales flyers themed around certain categories like Beauty Bar, BE FIT or holidays like Mother’s Day—the cover of the specialty books are displayed on a large poster with a QR code that shoppers can scan to access the complete flyer online at https://www.shopmyexchange.com/savings-center/weekly-ads.
After the test at Fort Hood, the store signage team sent guidance to all visual merchandisers on how to display the sales flyers for in-store shoppers.
“Finding new ways to communicate savings to shoppers in stores means they’re going to get even better value for their money at the Exchange,” Olson said. “The collaboration between the tabloid, store signage and Fort Hood visual merchandising teams allowed us to find a quick solution that benefits shoppers and the Exchange.”
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