The Exchange’s weekly BE FIT Facebook live broadcasts are continuing in 2021, highlighting the Department of Defense retailer’s commitment to the readiness and resiliency of the military community.
BE FIT ambassador Roy Montez and Air Force Senior Master Sgt. Sonja Berry, the Exchange’s director of Public Health and Food Safety, lead the live workouts Mondays at Facebook.com/shopmyexchange.
The workouts, which include interval training, core workouts, strength exercises and more, began last summer to promote wellness during the COVID-19 pandemic.
“It’s important to build that commitment to fitness with the Exchange customer base, but it’s also important to reach out to associates and let them know that this opportunity is there,” said Montez, the Exchange’s strategic marketing manager for BE FIT. “I’ve heard from so many viewers who say these workouts have been valuable to them, particularly during the pandemic.”
Several new features are planned for this year’s workouts, including spotlighting BE FIT items available at the Exchange—such as kettle bells and resistance bands—and how they can develop specific muscles.
At least once a month, sessions feature targeted workouts focused on certain muscle groups. Montez also hopes to take outdoor workouts on the road occasionally to area installations as conditions permit.
“These onsite workouts will be conducted with the Exchange’s COVID-19 protocols at the forefront,” Montez said. “We want to make sure people can participate in a safe, secure and sanitized environment.”
All sessions highlight proper nutrition, the importance of sleep and recovery, and staying active. Tune in every Monday at 11 a.m. CST on the Exchange’s Facebook page.
“It’s a highly encouraging, low-pressure environment. I’ve definitely noticed a difference in my strength and endurance,” Berry said. “I’m particularly grateful that this workout option is available to service members because fitness is still a priority even when our options are more limited in the COVID environment.”
Service members and their families share with Berry and Montez how BE FIT Live workouts are helping them progress toward their goals.
“It’s always a good feeling when you hear, ‘I wasn’t able to do this last year—this squat, this lunge, this pullup—without learning those steps along the way,’” Montez said. “Being able to share what Sonja and I have learned over the years to help people achieve their goals is really gratifying.”
For more BE FIT choices, shoppers can visit the Exchange’s community Hub.
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