OPERATION: Call Out—Central Region
These Central Region associates understand the meaning of Family Serving Family and Serving the Best Customers in the World. They go above and beyond to ensure the Exchange is providing service and a taste of home no matter where they serve. Congratulations, Jaslyn Burks, Lina Heitman and Vanessa Jordan.
Jaslyn Burks
Customer Experience Associate
Keesler AFB Exchange
Thank you, Jaslyn, for your commitment to the Exchange and providing excellent customer service. Jaslyn recently received this customer comment: “Would like to give kudos to Ms. Jaslyn Burks at the customer service desk for being such a pleasant and patient person. I needed a receipt from a January purchase to help me with a warranty claim. Ms. Burks was quite efficient and had the receipt from that purchase printed 2 months ago and in my hands in less than 5 minutes. She made the whole experience painless! Ms. Burks’ attitude and can-do attitude are why I make the BX my first choice in shopping!”
Lina Heitman
Roving Store Worker
Fort Hood
Lina Heitman has played a pivotal role in driving success at 19th Street Express. In July alone, she helped boost Snack Avenue sales by an impressive 70%, with a 42% increase year-to-date. Her efforts directly contributed to significant year-over-year growth in key categories, including a 143% increase in Tornado sales, 110% in Hot to Go sandwiches, 163% in packaged sandwiches, and 120% in RollerBites. Lina is a dedicated and driven associate who truly understands her area and our customers’ preferences. She adapts quickly to changes in foot traffic, effectively managing inventory to minimize waste while maximizing sales. Lina consistently upholds our high standards of cleanliness and takes the initiative to keep coolers stocked and displays appealing. She engages customers about the benefits of the MILITARY STAR card, ensuring they leave with a clear understanding of how it supports both them and our troops. Her commitment to excellence and teamwork makes her an essential contributor to the smooth operation and continued success of 19th Street Express.
Vanessa Jordan
Big Red One Express Associate
Fort Riley Exchange
Vanessa Jordan is an outstanding associate who consistently demonstrates professionalism and a proactive, can-do attitude. She is always presentable and creates a welcoming atmosphere through her friendly and engaging interactions with customers. Vanessa’s impressive ability to remember regular customers’ orders not only makes the checkout process faster and more personal but also boosts team efficiency. Self-checkout rate Increased overall from 76.3% LY to 82.4% CY. She is also a reliable problem-solver, consistently taking the initiative to help teammates and quickly adapt to new procedures.
