For the eighth straight year, the Exchange is suiting up as a participating partner of the Army-Navy Game, driving its relevancy message downfield for a touchdown with the military community and authorized shoppers.
During the national CBS broadcast from M&T Bank Stadium in Baltimore, an Exchange commercial, created in-house by Corporate Communication and Brand Marketing’s Digital Media Networks, will tout the hard-earned benefit—tax-free shopping and military-exclusive pricing with 100% of earnings supporting the military community.
Exchange branding will be featured prominently throughout the stadium on the jumbo score board, ribbon boards, concourse monitors, the fan fest activation and the muster area, where Army Cadets and Navy Midshipmen gather hours before kickoff.
“The Army-Navy Game is where heroes play, and the Exchange is where heroes shop,” said Senior Vice President of Corporate Communication and Brand Marketing Sandi Lute. “This message will be front and center—and undeniable to those in attendance in Baltimore or tuning in at home.”
During the game, the Exchange will honor noted conservationist Johnny Morris and racing great Richard Childress with the fifth-annual Quality-of-Life Force Multiplier Award.
CBS will broadcast the Army-Navy Game at 3 p.m. ET Saturday, Dec. 13. Since 2018, the Exchange has been a participating partner of the Army-Navy Game presented by USAA.
The Exchange’s social media is providing updates on Exchange action before and during the game. Keep up by following Exchange accounts and engaging with content at:
- Facebook (Facebook.com/shopmyexchange)
- X (@ShopMyExchange)
- Instagram (@ShopMyExchange)
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