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Exchange Brand Marketing Notches a Wintry Win at Armed Forces Bowl
Despite temperatures in the teens and sub-zero wind chills, Exchange branding maintained its streak with its sixth consecutive year at the Lockheed Martin Armed Forces Bowl.
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Santa, the Grinch, Elusive Elves and More: How Exchanges Worldwide Make the Holidays Fun
Exchanges worldwide held Santa photo ops, as well as contests, music and more to engage shoppers and relieve holiday stress.
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Tinker AFB, Fort Sill Military Shoppers Surprised with Paid-Off Layaways
Thirty-five Tinker Air Force Base and Fort Sill shoppers got a special holiday surprise this year—their layaway balances were paid in full.
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#FlashbackFriday: In December ’89, Exchange Teams Executed a Difficult Holiday Mission in Panama
At 12:30 a.m. Dec. 20, 1989, President George H.W. Bush initiated Operation JUST CAUSE, sending 24,000 troops from every branch of the military to Panama to protect U.S. military bases in the country from an…
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Central Region VP Beth Goodman-Bluhm Looks Back on More Than Three Decades of Service
Goodman-Bluhm will retire this week after a 36-year journey with the Exchange that saw her travel the world, support troops and first responders at the Pentagon after 9/11 and rise through the ranks to become…
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ICYMI: Check Out Hundreds of Photos in the Army-Navy Game Flickr Album
We’ve got nearly 350 photos from the big game.
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Severe Weather Causes Minor Damage at NAS JRB Fort Worth Exchange
The Naval Air Station Joint Reserve Base Fort Worth Exchange sustained minor damage Tuesday morning during a severe-weather outbreak in Fort Worth and surrounding areas. The storm was brief but intense. “About 8:30, severe weather…
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Exchange Supports Space Force as ‘T-Minus 10-Miler’ Takes Off
The race, hosted by the Cape Canaveral Space Force Station, took place Dec. 10, in advance of the Space Force’s third birthday on Dec. 20.
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JBSA-Lackland Exchange Makes Trainees’ Spirits Bright With Annual BMT Extravaganza
About 3,000 trainees got a rare shopping opportunity—and a chance to say hello to loved ones—during the Lackland Exchange’s annual Basic Military Training shopping event. At the same time, JBSA-Fort Sam Houston held its annual…
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#FlashbackFriday: 66 Years Ago, the Exchange Welcomed Hungarian Refugees to the U.S.
On Dec. 9, 1956—66 years ago today—President Eisenhower announced that 15,000 Hungarian refugees would be allowed to enter the United States after Soviet troops crushed an uprising in Budapest. Operation Safe Haven, also known as…