As I write this column, the Exchange has just wrapped up the 2016 MSM/GM conference. GMs, MSMs and key headquarters executives coming together, sharing ideas strengthen us as a team as we confront the challenges of a shrinking military and an ever-increasing competitive retail environment.
It was inspiring to recognize the many deserving Exchanges that serve with passion and enthusiasm.
A special shoutout to Puerto Rico, Maxwell AFB and Camp Zama, winners of the best Exchange in the large, medium and small categories, respectfully. Congratulations to each team!
Sharing a legacy
This conference was especially significant because it was Mike Howard’s last one. Starting as a part-time worker in the Lowry AFB Exchange, which closed in 1994, Mike has been a part of the Exchange team for 44 years!
For the past 10 years, he has been our chief operating officer. At the final luncheon, we honored Mike, sharing his legacy with managers from across the world. The impact of Mike’s leadership will be felt for many years.
The Exchange thrives because of leaders and associates such as Mike. Exchange associates commitment to serve Soldiers, Airmen and their families was one of the key points of our conference luncheon guest speaker, Taya Kyle, widow of U.S. Navy SEAL Chris Kyle.
Your impact on those that serve
Taya shared the story of her and Chris’ courtship, their life together as a military family, including his four deployments to Iraq, and her journey as a widow—love, war, faith and renewal (the subtitle of her book, “American Wife”).
It was an uplifting and inspiring talk; I recommend each associate watch the video here.
In the words of Taya Kyle, ‘You are the backbone of the country, because you serve those who serve.’
Taya is an amazing person with great insight. She spoke of Exchange associates’ impact on service members and their families.
The American public often just sees the uniform. Exchange associates see the whole person: warrior, parent, spouse. She explained from first-hand experience how a simple act of kindness can change a person’s day as they cope with the stresses of military life. The interaction, no matter how short, can make a difference in a customer’s life. Each associate has that opportunity.
Taya told the audience that the Exchange does an immense service for the military, even more so with the Exchange dividends reinvested into the military community.
Taya thanked us for serving the military. Ours is a different kind of service, but Taya noted it is equally important.
She explained that not everyone takes up arms to protect our country, but we have a different purpose: We serve those who do.
Creating a legacy of service
Having served in the Army, I understand the importance of the support the Exchange gives our military customers.
Be proud of our legacy of service. Remember, you are creating that same legacy today when you offer our heroes the customer service they have earned and deserve.
In the words of Taya Kyle, “You are the backbone of the county, because you serve those who serve.”
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