Celebrities visiting Exchange facilities is nothing new, but a recent visit to HQ by retired Navy SEAL Marcus Luttrell and actor Mark Wahlberg stirred up quite a crowd. Wahlberg and Luttrell came to the Exchange HQ in Dallas to present a new sport nutrition brand, Performance Inspired. Both men paired up with Tom Dowd, former GNC executive vice president, chief marketing officer and general manager, to create Performance Inspired. All three men are co-owners of the brand.
When Senior Public Relations Manager Chris Ward found out the duo were heading to Dallas, he immediately asked them to record a video endorsement for the Veteran’s online shopping benefit. Recent celebrity videos are going viral on social media and helping educate the potential 13 million Veterans about the new benefit, which begins Nov. 11.
“Both Marcus and Mark eagerly accepted the opportunity to help communicate the Veterans online shopping benefit,” Ward said.
Ward then asked the Exchange Digital Media Network to help set up the video shoot.
“Mark and Marcus came to HQ for a business meeting and graciously took time to record a message promoting the Veterans online shopping benefit. Digital Media Network was happy and proud to provide production services for this effort,” Services Network Manager Todd Glenn said.
Word quickly spread through headquarters that the stars were filming in the second-floor museum. Associates gathered outside the doors. Once filming wrapped, Wahlberg walked into the hallway and took selfies with associates before he and Luttrell exited the building.
Performance Inspired is a high-performance formula without any synthetic ingredients. The brand has positioned itself for the mass-market consumer looking for a brand they can trust. Performance Inspired is also committed to giving back a minimum of 2 percent of net profits to charities.
The Exchange intends to bring the brand to customers later this year through ShopMyExchange.com and then to select main and Express facilities this year and into early 2018.
Check out the Mark Wahlberg and Marcus Luttrell video, plus all the celebrity video endorsements of Veterans online shopping benefit.
View the behind-the-scenes video of Mark and Marcus.
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