The Exchange Ranks Second Among Major Electronic Retailers

A new survey confirms the PowerZone provides industry-leading value to our Nation’s heroes who have earned the right to shop their Exchange. In the latest Consumer Reports’ reader ranking of electronics retailers, ShopMyExchange.com placed second (up from eighth last year), while the Exchange’s brick-and-mortar Main Stores jumped nine spots ahead of last year to finish second among all other competitors. Both rankings are the highest the Exchange has achieved!

The organization’s electronics ratings are based on more than 88,000 purchases of everything from fitness trackers to laptop computers by 56,000 Consumer Reports’ subscribers between January 2016 and June 2017.

“Over the past year, the PowerZone group made a concerted effort to focus on providing unique customer value to military customers in every segment of electronics including major appliances,” said Exchange Director/CEO Tom Shull. “Hats off to our Chief Merchandising Officer Ana Middleton, Hardlines Vice President Chris Burton, PowerZone Divisional Merchandise Manager Bill Reynolds and the rest of the PowerZone and MD team for all they have done, and continue to do, to strengthen the benefit we are honored to provide our military community.”

ShopMyExchange.com’s Consumer Reports score of 94 for electronics places the Exchange ahead of Amazon, Costco.com, Target.com and Walmart.com. Only Crutchfield.com and BHPhotoVideo.com, which both scored 96, finished ahead of the Exchange.

The brick-and-mortar score of 93 puts the Exchange ahead of Best Buy, Fry’s Electronics, Sam’s Club, Walmart, Target and Costco. Only Abt Electronics—with a 96—finished ahead of the Exchange.

I truly appreciate the hard work of all our PowerZone associates to ensure our customers get the best deals on brand-name merchandise.
Ana Middleton

“I truly appreciate the hard work of all our PowerZone associates to ensure our customers get the best deals on brand-name merchandise,” Middleton said. “Consumer Reports is known for telling it like it is on products and services, and if you’re ranked second by Consumer Reports, then it is a good, honest and reliable finding. Now, we have a truly remarkable goal: to be No. 1 in both online and our traditional stores.”