During the COVID-19 pandemic, communicating in real time has taken on renewed importance. The Exchange’s local social media pages—230 in all—are meeting the needs of the military community, with the most up-to-date information on store hours and procedures.
“Having local Exchange social media pages communicating directly with their shoppers allows for quick dissemination of information as things are changing day to day,” said EVP and Chief Operating Officer Dave Nelson. “The local teams’ response has been incredible.”
The Exchange manages corporate Facebook, Twitter and Instagram pages. Each Exchange has its own local Facebook page, with several having Twitter and Instagram.
“As store hours, dining services and inventory stock change, social media is the fastest way to communicate with our shoppers,” Nelson said. “Our stores’ social media teams are doing a great job delivering critical information to the communities they serve.”
Local store social media administrators can also turn to the support and expertise of the Corporate Communications social media team by emailing socialmedia@aafes.com. A list of local social media pages and other social media resources can be found here.
Leave a Reply