From the Express Seminar: Express Teams Take Home ‘Build Your Basket’ Awards
Five Express stores worldwide were recognized as winners of the Build Your Basket By Cross-Merchandising contest during the opening session at the Express Seminar.
To be eligible to win, stores had to implement the cross-merchandising technique, marketing complementary products to shoppers to “build their basket,” and encourage shoppers to buy more with meal combos. Contest winners reported the largest increase in their average transaction amount in 2022 compared with the previous year. One winner was selected in each region.
Consumables Vice President Martha Robuck presented contest winners with their awards, including:
Europe Region: Zagan Troop Store – 23% increase
Grafenwoehr Hohenfels Express Manager Paola Stevenson receives the “Build Your Basket By Cross-Merchandising” contest award for Europe Region from Consumables Vice President Robuck (left).
Central Region: Fort Leonard Wood Class Six – 11.9% increase
Fort Leonard Wood Class Six Manager Kristi Alexander claimed the “Build Your Basket By Cross-Merchandising” award for Central Region.
Western Region: Travis AFB Class Six – 6.5% increase
Travis AFB Class Six Manager Michael Omler received the “Build Your Basket By Cross-Merchandising” award plaque for Western Region.
Pacific Region: Yokota Fuji Troop Store – 4.8% increase
Consumables Vice President Martha Robuck presents Yokota AB Exchange General Manager Andrew Defelice with a plaque for Yokota Fuji Troop Store, Pacific Region winner in the “Build Your Basket By Cross-Merchandising” contest.
Eastern Region: Puerto Rico Santiago Express – 7% increase
Puerto Rico Santiago Express Store Manager Melinda Guzman accepted the plaque as Eastern Region winner in the “Build Your Basket By Cross-Merchandising” contest.
Contest winners each received a $200 award for a team event to celebrate. During the week, all Express managers will learn additional basket-building tips to help their stores increase volume and improve their average sales.
“We’re proud to celebrate the success of this year’s winners,” Robuck said. “Our buying teams will continue to work with vendors on multiple fronts to help drive additional traffic into Express stores and work multiple bundling promos to help drive add-on sales throughout the year.”
Check out all the coverage from the seminar:
Express Seminar Opens With Celebration of Successes, Preview of 2023 Initiatives
From the Express Seminar: Hunt Brothers Pizza Awards Stores For Exceeding Sales Goals
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