Four Vendors Named Exchange Supplier of the Year for 2024

The Exchange honored four vendor partners as 2024 Supplier of the Year in the convenience channel this month, recognizing their continued support for the military community.

“The Exchange’s vendor partners allow us to fulfill our 130-year-old We Go Where You Go mission,” said Danielle Pelland, Consumables vice president. “Our suppliers of the year stand out for bringing the best tastes of home to those who serve and have served.”

2024 Suppliers of the Year are:

• Hershey (OSCWEBco): In 2024, Hershey was the Exchange’s No. 1 candy supplier, achieving more than $18 million in sales, up 4% over the prior year.
• Mondelez (S&K): Mondelez’s innovation and limited-time offers were instrumental in an 8% sales increase in the cookie-cracker category compared to prior year.
• Diageo: The vendor partnered with the Exchange’s pricing and merchant teams to develop and implement a targeted pricing plan focused on key items to enhance competitiveness and drive consumer purchases.
• Red Bull: Red Bull achieved $36 million in sales with an increase of 5% compared to prior year. The vendor partnered with the Exchange for early launches of limited-time offers as well as customer engagement, hosting events such as the Military Exclusive F1 Mobile Game and the KTM Dirt Bike Giveaway.

In addition, 22 vendors were honored for donating snacks to the Exchange’s military community engagements for corporate outreach, including the Army Ten-Miler, Air Force Marathon, the Army-Navy Game bonfire and Army-Navy Game. The honored vendors were:

“The snacks at Exchange outreach booths always draw big crowds and rave reviews from the military community,” said Senior Vice President of Brand Marketing Sandi Lute. “The Corporate Communication and Brand Marketing teams leverage these events to share Exchange relevancy with eventgoers, reminding them of their lifelong Exchange benefit.”