Filling in the Blank: Fort Campbell VM Wins EEO ‘Design My Wall’ Contest

May 14, 2026

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After some outdated artwork was removed from a wall outside the Equal Employment Opportunity office in Exchange headquarters, a 39-by-7-foot blank space remained.

Associate EEO Director Jennifer Hall came up with a way to fill it: An EEO “Design My Wall” campaign that challenged visual merchandisers across all five regions to design a graphic for the wall.

“This was about more than creating something visually appealing,” Hall said. “It was about capturing the spirit of EEO—what it means to foster a workplace grounded in respect, fairness and accountability. A place where every associate feels valued, heard and empowered to contribute.”

Tina Massey, visual merchandiser at the Fort Campbell Exchange in Kentucky, created the winning design, which includes the profile of an eagle, an American flag and the EEO logo. Massey said that she didn’t want the design to be complicated. But she put a lot of thought into it.

“I tried to keep it kind of simple because sometimes simple is much more impactful,” she said. “America stands for the land of opportunity. So that meant the American flag. And the eagle stands for everybody keeping watch. But all symbols are worth 1,000 words and the design can mean something different to everybody. With this year being America’s 250^th anniversary, it all just kind of swirled together.”

“I tried to keep it kind of simple because sometimes simple is much more impactful,” Tina Massey says of her winning design. “America stands for the land of opportunity. So that meant the American flag. And the eagle stands for everybody keeping watch.”

Massey, who has been a visual merchandiser for 23 of her 29 years at the Exchange, had won design contests previously as part of a team. But this was her first solo win. Although she’s not based at headquarters, she said EEO gave the visual merchandisers vital information for creating designs.

“They sent out a picture of where it would actually be,” she said. “And I’m pretty good at visualizing things. And I know the wall is 39 feet long and 7 feet tall, and that’s a very large wall. The image that I submitted was 39 inches by 7 inches. That way it could be scaled up to what they wanted.”

The voting committee that selected Massey’s design consisted of Sandi Lute, senior vice president of brand marketing; Cedric Brown, vice president, HR support; attorney Roque Moreira of the Exchange’s General Counsel Office; and EEO Manager Will Moreno.

Massey’s design will be installed once its printed. Hall said that with more associates at HQ since return to office began in May 2025, the design takes on added importance.

“Tina’s design represents what we strive for at the Exchange,” Hall said. “A workplace where differences are respected, opportunities are equitable and everyone plays a role in protecting our mission. Her work will serve as a daily reminder that EEO is not just a requirement—it’s a commitment we all share.”