Winners of the President/COO X Award were announced at the Exchange Managers Conference in Atlanta. One Exchange in each size category (small, medium, large and mega) earned the award based on criteria including earnings, MILITARY STAR® usage and gross margin return on investment.

“Exchange stores remain focused on serving the best customers in the world,” said Exchange President/COO Marla Randolph. “The winners distinguished themselves with outstanding results across operational categories. Their initiative, versatility and commitment to service strengthen the organization’s mission and support for military communities around the world.”

Small: Incirlik Air Base Exchange (Europe/Southwest Asia Region)

Medium: Joint Base Pearl Harbor-Hickam Exchange (Pacific Region)

Large: MacDill AFB Exchange (Eastern Region)

Mega: Fort Hood Exchange (Central Region)

Mega category winner Fort Hood Exchange accepts the President/COO Award. From left: Exchange Director/CEO Brad Bingham; Fort Hood General Manager Hollie Heft Morales; Main Store Manager Delia Eidson; Exchange President/COO Marla Randolph; and Senior Enlisted Advisor Chief Master Sgt. Rich Martinez.

Check out all the coverage from the 2026 Exchange Managers Conference:

People, Passion, Purpose: Bingham Kicks Off Conference with Call to Accelerate

Four Stores Earn Director/CEO Cup, the Exchange’s Highest Honor

Follow the conference action on social media: @exchangeassoc on FacebookInstagram and X.

  1. Tredesa Y Woods Avatar

    Go Mrs. Delia!!!! CONGRATULATIONS

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