A new college football season means a new Exchange tractor-trailer wrap ahead of the 127th Army-Navy Game presented by USAA.
The wrap features the Exchange and Army-Navy Game logos, a bald eagle with the American flag imprinted on its wings and the message “America’s Game.”
“Each year, the trailer design incorporates elements of the game’s location and any milestones that are relevant to the Exchange,” said Sandi Lute, senior vice president, brand marketing. “This year’s design celebrates America’s 250th birthday. The eagle represents the spirit of the two academies as they develop our nation’s next Army and Navy leaders. The flag honors the freedom and independence they fight to protect for all Americans. The stadium symbolizes the ‘fields of friendly strife’ of the annual matchup.”
The trailer is at the Waco Distribution Center and will make its way throughout the region delivering goods before heading through the Eastern Region and making its official debut at the Army-Navy Game at MetLife Stadium in East Rutherford, New Jersey, on Dec. 12.
This is the eighth year the Exchange has participated as a partner of the Army-Navy Game. The Exchange’s branded presence will serve as a rolling billboard, raising awareness for Veterans online shopping benefits and highlighting the Exchange’s commitment to supporting military communities. Thousands of Cadets, Midshipmen and fans, along with millions more watching the game on CBS, will hear the Exchange’s relevancy message: supporting service members wherever they go.
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