In brief:
- Oct. 5-9 is Customer Service Week
- Saluting more than 200 Contact Center associates
- Events for eComm and MILITARY STAR teams
Team,
This week, Oct. 5 through 9, is Customer Service Week. The theme for this year is “We Go the Extra Mile,” a concept underscored by the Exchange’s “We go where you go” promise—and by the continuous dedication of our associates to the Exchange mission, no matter where they serve.
Worldwide, store associates show their dedication to serving those who serve, whether by assisting customers with transactions or simply offering a friendly smile or an attentive ear. They are the face of the Exchange, providing an immediate connection to Soldiers, Airmen, Guardians, retirees and their families.
This week, we proudly recognize the contributions of all frontline associates, including more than 200 contact center teammates. The Exchange has two outstanding contact center teams: One for e-commerce and another specific to the MILITARY STAR card. Both teams go the extra mile daily to serve those who serve.
Cheryl Sullivan, who manages the eComm team, says customer experience scores remain strong as the Exchange continues to invest in tools and initiatives that make things easier for customers, such as the My Exchange app, which launched in March and continues to see growing adoption.
The eComm team has responded to this growth with enhancements that streamline processes, increase agent engagement, reduce average handle time and improve first-call resolution.
The MILITARY STAR Contact Center team, led by Danielle Ross, continues to provide exceptional support while maintaining strong customer engagement. Every call requires not only expertise but also empathy, patience and a genuine commitment to helping military families navigate their financial needs with confidence.
Throughout Customer Service Week, our teams will enjoy special events, theme days and opportunities to celebrate their accomplishments together. These moments of fun and recognition are a small way to thank associates for the extraordinary work they perform all year long.
Please join me in saluting and celebrating our teammates who always go the extra mile in their dedicated service to the best customers in the world.
Brad Bingham
Director/CEO




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