Directorates/Regions

Eight Great Ways to Engage Shoppers During Product Demos

By Robert Philpot / August 30, 2016 /

Going into Exchanges with his Air Force father, Ricky Cabral loved seeing products being demonstrated. Years later, his managers at Japan’s Yokota AB now say the Exchange hardlines supervisor elevated product demonstration to an art form. During a commissary healthy life-style event, Cabral’s product demos sold nearly $1,200 in SodaStreams, Vitamixes, George Foreman grills, and…

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