As the Exchange gears up for 120th Army-Navy Game in December, associates can be on the lookout for a special message rolling down the highway via a new 53-foot rolling billboard.
The Exchange truck wrap, designed by Exchange Creative Director Johnny Olson, a Marine Corps Veteran, highlights big news for Veterans—all who served with honor can shop tax-free for life at ShopMyExchange.com. The tractor-trailer reminds associates and military shoppers that the annual clash between the Black Knights and Midshipmen are “Where Heroes Win.”
“The truck’s message—‘Where Heroes Win — speaks to the heart of the Exchange mission,” said Exchange Director/CEO Tom Shull. “Service members past, present and future are our Nation’s heroes. They win for our country. They win with their Exchange.”
The Army-Navy Game truck is on the road now, headed to the Exchange’s Dan Daniel Distribution Center in Newport News, Va. From there, it will deliver merchandise to Exchange stores in the Eastern Region before heading to Philadelphia for the big game.
This is the second year the Exchange is a participating partner in the Army-Navy Game presented by USAA, the San Antonio-based provider of insurance to military members and their families.
The thousands of Cadets, Midshipmen and fans at Lincoln Financial Field and millions who will tune in Dec. 14 at 3 p.m. Eastern on CBS will hear the Exchange’s relevancy message of supporting Warfighters wherever they go.
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