The Corporate Communication and Brand Marketing team is celebrating 28 local social media administrators from all five regions who kept their local Exchange feeds fresh, engaging and scroll‑stopping all year long.
“The Social Media Recognition Program was created to encourage engagement, creativity and impactful storytelling that supports the Exchange mission,” said Sandi Lute, senior vice president, brand marketing. “Given the tremendous feedback we’ve received about the program from participants, we’re excited to continue recognizing associates serving as social media administrators.”
The local social media program is robust, representing 149 locations with a combined 227 Facebook and Instagram accounts. The recognition program highlights top‑performing accounts, showcases standout pages on the Exchange’s social media portal and gives high‑engagement content its moment in the spotlight.
Social media administrators are nominated by their general managers, ensuring the position is held by an associate who knows the community firsthand.
“The social media aspect is one of my favorite parts of my job,” KMC Ramstein Services Business Tech Anjyla Krzynowek. “I truly appreciate the support from the HQ social media team.”
The program encourages local social media administrators to stay active, foster engagement and grow their accounts by recognizing strong performance and sharing proven social media practices across the administrator community. Through friendly competition, the program demonstrates how associates’ efforts and ideas directly contribute to the Exchange’s success through content tailored to their community’s shoppers.
In 2025, the local Facebook and Instagram accounts reached a total of 42.645 million users, and the posts generated more than 3.3 million engagements, including likes, shares and comments.
This year’s inaugural winners earned their place through strong engagement and were awarded a Certificate of Excellence and a $100 Exchange gift card—a well‑deserved shout‑out for keeping their communities engaged.
“This is a team effort,” said Fort Hood Exchange Visual Merchandiser Manager Lizandra Santana Rivera. “I couldn’t have done it without my amazing visual merchandisers and the great ideas along with the feedback I receive from each store.”
Central Region: Stephen Estell, Offutt AFB; Kara Smalley, Scott AFB; Sue Antonello, Fort Rucker; Carmelita Patu and Lizandra Santana Rivera, Fort Hood
Eastern Region: Cara Sims, Tyndall AFB; Jonathan Cook, Robins AFB; Diane Perez and Jessica Rosado, Fort Buchanan; Alexandra Dewberry and John Leak, Fort Bragg
Western Region: Nickie Manibusan, Edwards AFB; Corran Stockstill, Hill AFB; Colby Day and Audrie Soyke, JBER; Alexandria Miner and Carrie Moura, JBLM
Pacific Region: Christina Salazar, Kwajalein Atoll; Vincent Lesesne, Yokota AB; Maria (Lela) Perez, Andersen AFB; Danny Cawood and Nichole Deguzman, Okinawa Consolidated
Europe Region: Umut Idrisoglu, Incirlik AB; Vanessa Horton, Wiesbaden; Sarah McElrath, Samuel Dantzler, EUCOM Consolidated; Anjyla Krzynowek and Susan Goodwin, KMCC Ramstein
The top‑performing locations were selected based on overall engagement and grouped according to store size.
Small Store Category
Central Region: Offutt AFB
Eastern Region: Tyndall AFB
Western Region: Edwards AFB
Pacific Region: Kwajalein Atoll
Europe Region: Incirlik AB
Medium Store Category
Central Region: Scott AFB
Eastern Region: Robins AFB
Western Region: Hill AFB
Pacific Region: Yokota AB
Europe Region: Wiesbaden
Large Store Category
Central Region: Fort Rucker
Eastern Region: Fort Buchanan
Western Region: JBER
Pacific Region: Andersen AFB
Europe Region: EUCOM Consolidated
Mega Store Category
Central Region: Fort Hood
Eastern Region: Fort Bragg
Western Region: JBLM
Pacific Region: Okinawa Consolidated
Europe Region: KMCC Ramstein
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