Bermar Cura; Choe, Tong-hyon; and Choi, Ji-hyun represent the “Best of the Best” from the Pacific Region. Our teams continue to provide amazing customer experiences for our service members, retirees and their families. We could not be prouder of what they do daily. Their actions reflect great credit upon themselves and the Pacific Region. Pacific Pride!
Bermar Cura
Warehouse Worker (Stocker), Andersen AFB Main Store
Andersen Exchange
Bermar Cura is being recognized for her exceptional performance, dedication, and commitment to excellence. Bermar played a key role in the successful execution of new planograms, particularly in the Health and Bueaty Care department, ensuring that all setups were completed accurately and on time in preparation for a big June store visit. In addition to her POG responsibilities, Bermar provided outstanding support during increased stocking demands associated with military exercises. Her sense of urgency, extensive merchandise knowledge, and attention to detail ensured that products remained replenished, organized and readily available for our customers. Her contribution translates to HBC sales of $527,000 for June, with a $96,000 increase vs. last year, and YTD sales of $2.6 million vs. $2.5 million last year, with an increase of $140K. Bermar is frequently selected to onboard and train new associates because of her extensive knowledge, welcoming demeanor and ability to effectively communicate and instill essential job skills. She consistently delivers exceptional customer service and serves as a positive role model through her teamwork, professionalism, and willingness to support others. Her contributions have had a significant impact on our store’s success!
Choe, Tong-hyon
Concept Manager, Taco Bell
Korea Southern Exchange
Mr. Choe consistently demonstrates outstanding leadership and a positive attitude. During KATUSA Friendship Week, he kept the team focused and ensured smooth operations during one of the busiest weeks of the year. His leadership and commitment to customer service helped the team deliver an outstanding experience for every customer. As a result of his leadership and the team’s hard work, the store generated $4,200 in additional sales, a 50% increase over a typical week. Customer transactions also increased by 329, up 50% from a regular week. Thank you, Mr. Choe, for your outstanding leadership and dedication.
Choi, Ji-Hyun
Dental Manager and Hygienist, Humphreys Dental Clinic
USAG Humphreys Exchange
Ms. Choi is being recognized for her exceptional leadership, professionalism and unwavering commitment to delivering outstanding patient care. Under her guidance, the clinic has achieved the No. 1 sales position worldwide, including $595,471 in total sales for May 2026, while consistently receiving highly positive customer feedback. As a founding member, Ms. Choi has played a crucial role in building and sustaining the clinic’s strong reputation through her dedication and integrity. She leads from the front, actively managing a high-volume operation serving an average of 2,300 patients monthly with a team of four dentists and six hygienists across 10 dental chairs. Her hands-on leadership and commitment to excellence continue to set a remarkable standard for both patient experience and operational performance.
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