For Air Force Chief, POG Giveaway Brings Back Memories of Deployment
Chief Master Sgt. Douglas Storseth, a 23-year Airman, collected some nostalgia during Salute to Service Month.
Marketing Customer Engagement
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Dominating the Gridiron: Exchange Kicks Off College Football with Army-Navy Game Trailer
The trailer wrap is a rolling billboard, showing the Exchange’s dedication to those who serve.
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On a Roll: MILITARY STAR Card’s Value Hits the Road with Six New Wrapped Trailers
The trailers are on the road across the United States reminding service members, military families, Veterans and Department of Defense and Coast Guard civilians that the card, now powered by Discover, is the one card…
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Exchange Relevancy and Branding Score Another Win at Armed Forces Bowl
A dramatic season-ending victory for Navy was also a climax to a successful year for sharing the Exchange relevancy message.
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Exchange Rolls to Victory at 125th Army-Navy Game
The Army Black Knights ended their record-breaking season as the Navy Midshipmen won the coveted Commander-In-Chief’s trophy at the 125th Army-Navy Game—but the Exchange and the heroes it serves were winners too. For the seventh…
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Watch This Weekend! Exchange to Share Its Relevancy Message at Army-Navy Game
A national television audience will see an Exchange commercial during the broadcast featuring the American Athletic Conference champion Army Black Knights and the Navy Midshipmen.
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Exchange Relevancy Front and Center at American Athletic Conference Championship Game
The game marked the first time that Army had played for a conference championship. It also marked the first time the Exchange was a participating partner for a conference championship game.
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130th Anniversary Logo Unites History, Exchange Mission
Ryan Howerton’s logo will be used in marketing, print and digital media and other communication channels throughout 2025 to generate excitement about deals, in-store events and celebrations.
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Last Call: Deadline is Oct. 9 for Exchange’s 130th Anniversary Logo Contest
The Exchange is inviting associates to create a logo commemorating a historic milestone. The winning logo will be used in marketing, print and digital media and other communication channels throughout 2025.
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Exchange, Bass Pro Shops Officially Announce Collaboration at Bristol Motor Speedway
The NASCAR Cup Series Bass Pro Shops Night Race marked the Exchange’s first time connecting with the military community at a NASCAR event.