Exchange, Bass Pro Shops Officially Announce Collaboration at Bristol Motor Speedway
The NASCAR Cup Series Bass Pro Shops Night Race marked the Exchange’s first time connecting with the military community at a NASCAR event.
Marketing Customer Engagement
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Display Your Creative Side in Exchange’s 130th Anniversary Logo Contest
The Exchange is inviting associates to create a logo commemorating a historic milestone. The winning logo will be used in marketing, print and digital media and other communication channels throughout 2025.
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New Exchange Trailer Wrap Hypes Army-Navy Game as College Football Season Begins
The trailer will serve Central and Eastern Regions before being displayed at the 125th Army-Navy Game on Dec. 14 in Washington, D.C.
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Exchange Honored at PR Daily Content Marketing Awards for Mission Report, Expanded Patronage Campaign
The Exchange has been recognized as a leader in social media, digital and content marketing, receiving top honors at the 2024 Ragan PR Daily’s Content Marketing Awards at the Yale Club in New York City.
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Ten Associates Earn Recognition in 2023 Public Affairs Representative Program
Associates serving as Public Affairs Representatives at each installation work all year long to share Exchange relevancy messaging with their community.
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Military Resale Alliance Meets at Exchange HQ to Discuss Strengthening Benefits
Merchandising and marketing leaders from across military resale came to Exchange headquarters on Feb. 27 and 28 for the Alliance’s annual meeting, a gathering to discuss plans to continue strengthening exchange and commissary benefits.
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Exchange Relevancy Wins Big at 124th Army-Navy Game
2023 marks the sixth straight year the Exchange has been a participating partner in the game between the Army Black Knights and Navy Midshipmen, one of the fiercest rivalries in college football.
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Watch This Weekend! Exchange Returns to the Army-Navy Game to Share Its Relevancy Message
A national television audience will see an Exchange commercial during the broadcast of the battle between the Army Black Knights and the Navy Midshipmen
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ICYMI: Military Leadership and Top Brands Take Center Stage to Tell Exchange Story
During the past couple of weekends, three new Exchange announcements have made their national TV debuts. The videos, produced by the Exchange’s Digital Media Networks team, feature Sgt. Maj. Of the Army Michael R. Weimer;…
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Exchange Relevancy Takes the Field at Historic Army-Air Force Game
On the big screens at in front of 52,400 fans at Empower Field at Mile High in Denver—and the small screens for those watching at home on CBS Sports Network—messaging about the hard-earned Exchange benefit…