“Being a Veteran and being around the Exchange and the military all my life, it was really very humbling to be part of this experience,” said Andrea Frazier, who manages Exchanges in Puerto Rico and…
In anticipation of the 124th Army-Navy Game on Dec. 9 in New England, the Exchange is launching a special message to service members, military families and Veterans with the help of a 53-foot rolling billboard.
In the ad, Andrea Frazier, an Air Force Veteran, talks about how the Exchange serves the military community.
Exchanges’ electronics category contributed $1.1 billion in sales in 2022! See the breakdown here.
An Exchange video, featuring senior enlisted leaders from each military branch, has garnered awards in five categories in the International Awards Associate’s (IAA) 2023 LIT Commercial Awards: Season 1.
Exchange teams honored Vietnam Veterans and their families at the first annual #VWCWelcomeHome23 on May 11-13—giving tours of an MFE and spreading the word on expanded shopping benefits to Veterans from around the country
The Exchange brought its message of relevancy and support to the more than 5,000 participants from around the world who gathered to march in remembrance of the fallen heroes of World War II’s Bataan Death…
In 2022, store associates around the world helped share the Exchange relevancy story with their local communities through the Public Affairs Representative (PAR) program. PARs work directly with their local Public Affairs Offices (PAOs) to…
Merchandising and marketing leaders from across military resale joined forces this month to talk through plans for strengthening exchange and commissary benefits throughout 2023 through exceptional value, exclusive pricing and more.
Despite temperatures in the teens and sub-zero wind chills, Exchange branding maintained its streak with its sixth consecutive year at the Lockheed Martin Armed Forces Bowl.