On the Road Again … Exchange BE FIT Joins Army Strong B.A.N.D.S. Tour
#BEFIT ambassador Roy Montez teams up with the Army Family MWR’s #StrongBANDS program to promote healthy and active lifestyles for Army communities across the U.S.
Marketing Customer Engagement
-
Team Exchange Unites to Plan Fun and Flexible Month of the Military Child Celebration
Since 2020, Month of the Military Child celebration efforts have concentrated on virtual events in line with the Department of Defense’s pandemic safety protocols. Here’s how Exchange teams across the organization worked together bring back…
-
Spring Trend Guide Highlights Teams’ Commitment to Improve Shopper Experience
This collab is giving fresh-look vibes! New, favorite and exclusive high-quality brands for the entire family shine in this year’s Spring Trend Guide.
-
See Time-Lapse Video of Exchange Vietnam Truck Wrap
Four professionals worked approximately 14 hours over two days to complete the truck wrap. You can view their work in just 45 seconds in a time-lapse video.
-
Exchange Branding is Front and Center at the Armed Forces Bowl
For the fifth straight year, Exchange branding scored big at the Lockheed Martin Armed Forces Bowl, using the game’s national broadcast to increase awareness of the hard-earned benefit.
-
Tune in to ESPN to See the Exchange at the Armed Forces Bowl
Two 30-second commercials will air during the game to promote the hard-earned Exchange benefit.
-
Exchange Engagement Grows at 122nd Army-Navy Game
As America’s future military leaders took the field at the 122nd Army-Navy Game, the Exchange scored another victory for engagement and brand exposure on Dec. 11.
-
Watch on Saturday! The Exchange is Back at the Army-Navy Game
As America celebrates the 122nd edition Army-Navy Game on Dec. 11, the Exchange will be connecting with the military community through a national commercial that will air on the CBS broadcast.
-
Exchange Brand Marketing Scores Big Win at Inaugural Commanders’ Classic
The first Army/Air Game at a neutral location since 1965 ended in a thrilling 21-14 overtime victory for the Army Black Knights, maximizing brand exposure for the Exchange this past weekend.
-
‘A Lasting Memento of Our Nation’s Thanks’: Exchange to Honor Vietnam Veterans at Commanders’ Classic
On behalf of a grateful Nation, the Army & Air Force Exchange Service and The United States of America Vietnam War Commemoration will honor four Vietnam Veterans during an on-field ceremony Nov. 6 at the…
