Watch the Exchange on TV During the Army-Navy Game
The Exchange is back for the 123rd Army-Navy Game! Millions of TV viewers will see an Exchange commercial—produced by the Exchange’s Digital Media Network team—during Saturday’s TV broadcast of the showdown between the Black Knights and the Midshipmen.
The Exchange ad features plenty of military star power, with the senior enlisted advisors of the Army, Air Force and Space Force all appearing on camera. Sgt. Maj. of the Army Michael Grinston, Chief Master Sgt. of the Air Force JoAnne Bass and Chief Master Sgt. of the Space Force Roger Towberman highlight the Exchange’s lifelong benefit for the military community.
The Army-Navy Game will be broadcast on CBS Saturday, Dec. 10 at 2 p.m. Central from Lincoln Financial Field in Philadelphia. This is the fifth year the Exchange is a participating partner of the Army-Navy game presented by USAA.
Cadets and Midshipmen will get to interact with the Exchange in person, including touring a mobile field Exchange—provided by the Logistics directorate—that shows how the Exchange supports troops downrange and after natural disasters.
The Exchange’s DMN team’s products will be on full display not only on the TV broadcast but also throughout Lincoln Financial Field, with Exchange-branded art on ribbon boards, video boards and signs, bringing more awareness to the Exchange’s mission. The Merchandising directorate worked to secure vendor snacks, which stock the Exchange’s thousands of fan-favorite swag bags, which will be distributed with the assistance of associates from the USMA and Joint Base McGuire-Dix-Lakehurst Exchanges.
“The Army-Navy Game is a victory for the Exchange in bringing awareness of the benefit to our military heroes and future leaders,” said Sandi Lute, Exchange senior vice president of corporate communication and brand management. “We couldn’t have this success without the hard work of the entire team, especially our DMN, MD, LG and store associates.”
The Exchange will take center stage during an on-field presentation of its second annual Quality-of-Life Force Multiplier Award. This year’s recipient is actor and producer Mark Wahlberg, whose dedicated advocacy for the military includes helping spread the word about the Exchange’s lifelong benefit to Veterans.
Keep up with all the Exchange action in Philadelphia this weekend by following on social media:
- Facebook (Facebook.com/shopmyexchange)
- Twitter (@ShopMyExchange)
- Instagram (@ShopMyExchange)
