From MSM/GM: Top Exchanges Awarded Director/CEO Cup for Exceptional Service

The 2023 MSM/GM conference began Monday morning with Army & Air Force Exchange Service Director/CEO Tom Shull welcoming more than 200 associates to the first in-person MSM/GM conference in three years.

Shortly after the opening event, the Exchange’s top honor—the Director/CEO Cup—was awarded to eight stores for exceptional service.

Region senior vice presidents nominated an Exchange in each of the main store categories of super, large, medium and small, based on sales volume. The winners were selected based on evaluation of customer experience, leadership, business results, marketing efforts and community presence.

The Director/CEO Cup winners are:

Super Category

Winner: Hawaii Consolidated Exchange (Pacific)

Runner-up: Grafenwoehr Consolidated Exchange (Europe)

Hawaii Consolidated General Manager Michael Ryan and Schofield Barracks Main Store Manager Nanami Taniguchi accept the Director/CEO Cup for the Super Exchange category at the MSM/GM Conference. From left: Exchange Director/CEO Tom Shull, Ryan, Taniguchi, Exchange Senior Enlisted Advisor Chief Master Sgt. Kevin Osby and Exchange Chief Operating Officer Jason Rosenberg.

Large Category

Winner: Fort Sill Consolidated Exchange (Central)

Runner-up: Joint Base Elmendorf Richardson Exchange (Western)

Fort Sill Consolidated Exchange General Manager Mikel Hunter, Sheppard Air Force Base Main Store Manager Pat Fulkerson and Fort Sill Main Store Manager Rebecca Spencer accept the Director/CEO Cup for the Large Exchange category at the MSM/GM Conference. From left: Exchange Director/CEO Tom Shull; Hunter, Fulkerson and Spencer; Exchange Senior Enlisted Advisor Chief Master Sgt. Kevin Osby; and Exchange Chief Operating Officer Jason Rosenberg.

Medium Category

Winner: Yokota Air Base/Camp Fuji Exchange (Pacific)

Runner-up: Spangdahlem Air Base Exchange (Europe)

Andrew Defelice, General Manager of the Yokota Air Base Exchange, accepts the Director/CEO Cup for medium Exchange at the MSM/GM Conference. From left: Exchange Director/CEO Tom Shull, Defelice, Exchange Senior Enlisted Advisor Chief Master Sgt. Kevin Osby and Exchange Chief Operating Officer Jason Rosenberg.

Small Category

Winner: Selfridge Air National Guard Base Exchange (Central)

Runner-up: Balkans/Turkey Consolidated Exchange (Europe)

Ken Lowell, General Manager of the Selfridge Air National Guard Base Exchange, accepts the Director/CEO Cup for small Exchange. From left: Exchange Director/CEO Tom Shull, Lowell, Exchange Senior Enlisted Advisor Chief Master Sgt. Kevin Osby and Exchange Chief Operating Officer Jason Rosenberg.

“These winning stores are the lead tanks in their regions, setting an extraordinary example of service,” Shull said. “It is an honor to recognize their accomplishments and a privilege to be their teammate.”

Winning stores received a prize of $1,500 to $7,500, depending on the size category, while runners-up received prizes of $750 to $3,750.

Check out all the coverage from the 2023 MSM/GM conference:

Director/CEO Tom Shull Opens MSM/GM Conference With Message About Exchange Strength

From the MSM/GM Conference: Exchange Director/CEO Tom Shull Surprises 14 Associates With Coins

From MSM/GM: Top Exchanges Awarded Director/CEO Cup for Exceptional Service

Top PXs, BXs Awarded COO X Award, Building the Bench Award and Services Cup at MSM/GM Conference

From the MSM/GM Conference: Exchange’s Top Vendors Honored