Marketing Customer Engagement
While America’s future military heroes made history with the first overtime in the Army-Navy Game’s 123-year history (won by Army 20-17 in double overtime at Lincoln Financial Field in Philadelphia), the Exchange benefit scored with national brand exposure as well as customer and stakeholder engagement at the game.
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Millions of TV viewers will see an Exchange commercial—produced by the Exchange’s Digital Media Network team—during Saturday’s TV broadcast of the showdown between the Black Knights and the Midshipmen.
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The patriotic trailer wrap will be on display at the game on Dec. 10 at Lincoln Financial Field in Philadelphia.
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The Naval Air Station Joint Reserve Base Fort Worth Express is back and better than ever! Service members and families can enjoy an upgraded and more convenient Express experience, including Hunt Brothers Pizza and Eddie Peppers quick-serve programs, self-checkout registers and Valero-branded fuel.
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In a special on-field presentation after the end of the third quarter, the Exchange presented Chief Master Sgt. of the Air Force JoAnne S. Bass with its inaugural Warfighter Quality of Life Champion Award.
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The Exchange’s BE FIT 360 Ambassador Roy Montez joined roughly 20,000 military and civilian runners from around the world in Washington, D.C., on Oct. 8 to participate in the third-largest 10-mile race in the world.
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Team Exchange forged into new territory last weekend as they spread the Exchange relevancy message to runners at the Air Force Marathon for the first time in the race’s 26-year history.
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Don’t miss @ExchangeAssoc on national TV this fall in commercials that will air during Army, Air Force and Navy football games. Military VIPs will also tout the lifetime Exchange benefit.
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The Exchange’s award-winning broadcast welcomes four multitalented personalities who support those who serve.
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The Exchange is going the extra yard this football season, rolling out a new custom trailer for the annual Army vs. Air Force matchup scheduled for Nov. 5 at Globe Life Field in Arlington, Texas.
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